Ten years ago, when we first put our precision ergonomics under a set of sporty looking flip flop* straps, the only rules we followed were dictated by our expert biomechanists. We put their advice into practice, created our triple-density Microwobbleboard™ midsole, and launched it in the first FitFlop™ sandal. Now you’ll find our magic midsoles in shoes, boots, clogs and sneakers too. (And we’re repeatedly told - by happy customers - that we make the most comfortable footwear in the world.) Our focus is still on delivering the best in biomechanics, but now in a wider variety of styles, so our customers can have that ‘happy FitFlop feeling’ any and every ‘wear’.

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Fitflop® footwear provide your feet with the natural comfort they deserve. You’re invited to visit any of our shops to be expertly fitted, or shop our full collection here at www.comfortwiz.com